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English
August 29, 2025
Written by UJJI Team
TL;DR:
In today’s competitive landscape, strong company culture is more than just a perk—it’s a growth driver. With over 30 million startups worldwide and 50 million new ones launching each year, the best talent now chooses companies not just for salary but for shared values, inclusive environments, and purpose. Especially for Gen Z, workplace culture is a top priority. These company culture statistics for 2025 reveal why investing in culture pays off.
Company culture is the set of shared values, beliefs, behaviors, and practices that define how people work together in an organization. It influences everything, from how decisions are made, how employees feel about their work, to how customers perceive the brand.
Strong cultures are built on trust, transparency, respect, and collaboration. Toxic cultures, on the other hand, are marked by poor communication, lack of recognition, and high turnover.
Today’s employees are not just looking for a paycheck. They are seeking purpose, connection, and a positive environment where they can thrive.
As competition for top talent grows, companies with strong cultures are outperforming those that treat culture as an afterthought. The numbers below show just how critical it has become to prioritize culture in 2025 and beyond.
Here are some statistics on how company culture affects job application decisions:
In 2024, 88% of workers said corporate culture is important when choosing where to work. That is a significant jump from previous years, highlighting how culture now often outweighs salary or perks.
The next generation of workers, Gen Z, feels even more strongly. 69% of Gen Z employees prefer a positive company culture over a high paycheck. Companies that fail to meet these expectations risk losing out on top young talent.
Pro Tip: Want to attract Gen Z talent? Make your company culture visible across career pages, job listings, and onboarding materials. Authentic storytelling wins trust faster than perks.
Here are some statistics that showcase the executive perspective on company culture:80% Believe Leadership Sets the Tone
At the top levels, 92% of executives believe that building a strong company culture is crucial for success. This means culture is no longer just an HR initiative, it is a strategic business priority.
Nearly three-quarters (73%) of executives have left a job because they did not like the company culture, showing that even at the highest levels, culture can be a deal-breaker.
80% of employees say leadership has the greatest influence on company culture. How leaders behave, not just what they say, defines workplace norms.
Pro Tip: Ensure leadership is regularly trained in cultural alignment. Simple behaviors—like open recognition, inclusive language, and transparent decision-making—have massive cultural impact.
Here’s how company culture affects employee loyalty:
According to Built In’s 2024 Culture Report, 61% of employees would leave their current job for a company with a better culture.
Even a small incentive can trigger departures. 43% of employees would leave for just a 10% salary bump if they feel undervalued or disconnected at work.
An alarming 74% of employees reported feeling demotivated when working for an organization where they were a poor cultural fit, highlighting the importance of aligning values and workplace environment.
Pro Tip: Regular culture surveys can detect misalignment early. Don’t wait for exit interviews—track sentiment quarterly and act on the insights fast.
Aligning training programs with organisational values can significantly improve employee satisfaction. Refer to our guide to creating a successful sales training program for actionable steps to improve employee retention and loyalty.
Does a strong company culture mean better revenues? These statistics sure seem to think so:
Companies with strong cultures see a 4x increase in revenue growth, illustrating the direct financial benefits of investing in a positive workplace environment.
According to Gallup, hiring high-talent managers can result in a 27% increase in revenue per employee. Cultivating a culture that attracts top talent can lead to a 33% increase in revenue.
A substantial 90% of employers believe it is critical to find candidates who are a good cultural fit, further linking strong culture to better business outcomes.
Want to see how training fits into a broader strategy for business growth? Learn how training fits into your customer success strategy and its potential to drive higher revenues.
toxic work environments are deal breakers, as these statistics show:
45% of employees cite toxic work environments as the number one reason they quit.
In 2025, 65% of employees report feeling burnt out at least once a week, up from 48% in 2023.
High burnout rates lead to:
Pro Tip: Addressing toxicity isn't just HR’s job. Empower team leads to recognize and escalate early warning signs—like absenteeism, gossip, and silent meetings.
Managers and people leaders often make or break organizations, as the statistics below show:
According to SHRM, 76% of employees believe their manager establishes the culture of their workplace. Leadership plays a critical role in shaping and maintaining a positive culture.
Unfortunately, 42% of employees believe that executive leadership does not contribute to a positive company culture, indicating a disconnect that could undermine organizational efforts.
On the flip side, 66% of employees in organizations with strong cultures attribute this positivity directly to the quality of their leadership.
Pro Tip: Model the behavior you want to see. Leaders who admit mistakes, ask for feedback, and reward collaboration set the tone for long-term cultural trust.
Effective leadership includes passing on critical knowledge and fostering collaboration. Check out a founder’s guide to nailing knowledge transfer for tips on making this process seamless and impactful.
The COVID pandemic showed us that people can be productive even when they work remotely. In some cases, people were more productive working from home. Here’s what employees feel about working remotely:
Flexible work options have become non-negotiable. 46% of employees say they would accept a pay cut to maintain remote work opportunities.
58% of employees say they would rather quit than return to full-time office work. Meanwhile, companies offering flexible policies enjoy:
More than 71% of HR professionals believe that building a strong company culture is more challenging in a remote work environment, emphasizing the need for innovative approaches to culture-building.
Pro Tip: Use async rituals (like “Friday Wins” or “Team Kudos” channels) to build remote culture. Culture doesn't need to be in-office—it needs to be intentional.
Organisations can leverage AI tools to effectively support remote teams. Explore 30 Top AI Tools for Learning and Development to find solutions that address remote work challenges and enhance workplace culture.
Here are some statistics that show how important company culture is to employee experience:
When workplace culture is thriving, 89% of employees speak positively about their employer.
This kind of authentic advocacy enhances employer branding, boosts reputation, and helps attract high-quality talent in competitive markets.
Companies with strong managers and healthy cultures enjoy a 29% higher revenue per employee. Investing in cultural health translates directly into bottom-line performance.
Developing a strong and positive culture is not a one-time activity, but should be a continuous process, as the following statistics show:
For their company to succeed, grow, and retain the best people, 80% of respondents believe their organization's culture must evolve in the next five years. This shows the need for ongoing cultural development.
Despite efforts, 23% of employees report that their organizations’ leaders have attempted culture change or evolution but that the efforts have yielded no noticeable results, emphasizing the challenges of effective cultural transformation.
Pro Tip: Treat culture like a product: define a roadmap, test initiatives, measure adoption, and iterate. Continuous cultural evolution beats static vision statements.
As company culture evolves, establishing strong processes and practices becomes critical. Learn why startups need to build documentation as a culture to support this transformation.
According to Gallup’s State of the Global Workplace 2024 report:
42% of companies that reassigned employees to new roles without discussion experience the following:
43% of employees fear that AI will replace their jobs within five years.
This fear leads to:
Building an inclusive, supportive and healthy work culture is no longer a fad, but a business requirement. And a large part of that positive company culture includes allowing employees to grow out of their current roles, upskill themselves and evolve into the best version of themselves professionally.
With UJJI, your employees can upskill themselves using our easy to consume, gamified micro-learning pathways, all without eating into productive man-hours. Want to learn more about how UJJI can transform your L&D processes and help you build an amazing company culture? Book a free session with our team today.
Q1: What are the key components of a strong company culture?
A strong company culture includes clear values, supportive leadership, employee recognition, transparent communication, and alignment between company goals and individual purpose. These elements foster trust, engagement, and long-term retention.
Q2: How can companies measure company culture?
Companies can measure culture through employee surveys, eNPS (employee Net Promoter Score), retention rates, feedback sessions, and tools that track engagement and alignment with company values.
Q3: How can company culture be improved?
Improving culture starts with leadership buy-in, regular feedback loops, value-based hiring, recognition programs, transparent communication, and continuous learning opportunities. Aligning daily behavior with company values is critical.
Q4: What is the difference between company culture and employee engagement?
Company culture refers to the shared values, behaviors, and practices within an organization. Employee engagement is the emotional commitment an employee has toward the company. Culture influences engagement, but they are not the same.
Q5: What role does onboarding play in shaping company culture?
Onboarding is often a new employee’s first exposure to company culture. A structured, values-driven onboarding process helps reinforce expectations, build connection, and align employees early on with cultural norms.
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